This training is for freelancers in the field of digital marketing, advertising account managers, media buyers and digital advertising consultants who are or will be creating, managing and optimizing ads on the Google Ads platform.
The advertising world is becoming ultra competitive. Being able to stand out in the digital world is becoming more and more difficult. There are also more and more platforms available, and they are all complex to use. ATS can bring great results, but developing effective ads requires certain skills.
This course provides concrete methods to be able to use the Google Ads platform, and be able to produce ads on all the placements it offers: Google Search, Google Display, Google Shopping, YouTube or Google UAC.
Thus, we will review the platform and its features, the process of creating advertising campaigns, the optimization techniques of campaigns, as well as practical cases. No matter what your level is, this training will allow you to improve your skills and create effective ads.
What is included in this training:
Training program updated in September 2022
No matter what your project or your company's field of expertise, google ads can help you increase your results. By choosing to use paid search, you can position yourself on key searches for your audience.
Enabling you to optimize your web presence yourself to appear in the first pages of searches is the objective of this online training. You will have the necessary level to make the most of SEA, controlling your budget and the results of your campaigns.
Having a trainer who is an expert in google ads strategy will give you access to this year's Google best practices.
Max performance campaigns are the future of online advertising on Google. Why choose these campaigns? How to do it? The answers are in this article.
GrowthYouNeed, a Google Partner certified agency, explains the best practices to get the most out of Performance Max on Google.
Contact us if you are interested in this google ads training