Discover our training on the Linkedin Ads platform

Growth Marketing Training - LinkedIn Ads
Duration: 7 hours (1 day)
Date of the next training session : As requested
100% distance learning

Objective: Discover how to use the LinkedIn Ads platform 

This course is designed for freelance digital marketers, advertising account managers, media buyers and digital advertising consultants who need to create, manage and optimize ads on the LinkedIn Ads platform.

The advertising world is becoming ultra competitive. Being able to stand out in the digital world is becoming more and more challenging. There are also more and more platforms available, and they are all complex to use.

This training provides concrete methods to be able to use the LinkedIn Ads platform and launch advertising campaigns...

Thus, we review the platform and its features, the process of creating advertising campaigns, techniques for optimizing campaigns, as well as practical cases. 

Linkedin ads training program

What is included in this training:

Organic vs. Paid
  • Objective: Understand the difference between organic posts and ads
Campaign creations
  • Objectives and types of campaigns
  • Choosing the right campaign goal
  • Ad groups and audiences
  • Types of ads
    - Placements
    - Formats
    - UTMs
  • Objective: Know how to create campaigns from A to Z
KPI & Campaign Optimization
  • Choose your KPI
  • Ways to optimize your campaigns
  • A/B testing
  • Objective: Maximize the performance of its campaigns for a defined KPI

LinkedIn Automation

Best Practices


  • The Pixel
  • Analysis of the results

Case Study

Course schedule
9h30-12h30 and 14h-18h
Basic rates per person :
+ 20% VAT

Time to access the training

  • 1 individual or group training session
  • Possibility of registering up to 48 hours before the beginning of the course, subject to availability.

Who is this training for?

  • Freelancers in the field of digital marketing, advertising account managers, media buyers and digital advertising consultants.
  • This training is accessible to people with disabilities


  • Master the mechanisms of the LinkedIn Ads platform and the process of creating and optimizing campaigns.   

Who runs this training?

  • Jean-Guillaume Loubet, Head of Strategy at GrowthYouNeed, 7 years experience in digital and strategic marketing

How do you do it?

  • Powerpoint and pdf support for the knowledge of the essential points to know to carry out successful campaigns on Meta Ads.
  • Practical cases: creation of campaigns and group correction.

Training program updated in January 2023

Application for training

Contact us if you are interested in this google ads training

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