Discover our training on the Meta Ads platform
‍Facebookand Instagram Ads

Growth Marketing Training - Meta Ads
Duration: 7 hours (1 day)
Date of the next training session : As requested
100% distance learning

Objective: Discover the use of the Meta Ads platform

This course is designed for freelancers in the digital marketing field, advertising account managers, media buyers and digital advertising consultants who need to create, manage and optimize ads on the Meta Ads platform.

Meta ads training program

What is included in this training:

Pixel & Assignment Window
  • The Pixel
  • The Conversion API
  • Campaigns with a branding objective
  • Allocation windows
  • Objective: Understand the importance of tracking and how to set it up
Campaign creations
  • Objectives and types of campaigns
  • Choosing the right campaign goal
  • Ad groups and audiences
  • Types of ads
    - Placements
    - Formats
    - UTMs
  • Objective: Know how to create campaigns from A to Z
KPI & Campaign Optimization
  • Choose your KPI
  • Ways to optimize your campaigns
  • A/B testing
  • Objective: Maximize the performance of its campaigns for a defined KPI
Course schedule
9h30-12h30 and 14h-18h
Basic rates per person :
+ 20% VAT

Time to access the training

  • 1 individual or group training session
  • Possibility of registering up to 48 hours before the beginning of the course, subject to availability.

Who is this training for?

  • Freelancers in the field of digital marketing, advertising account managers, media buyers and digital advertising consultants.
  • This training is accessible to people with disabilities

Prerequisites for online courses

  • Basic knowledge of digital marketing - a quiz will be sent to you and a phone interview will be done after receiving the answers.

Materials needed:

  • Need a computer connected to the Internet, a webcam and a microphone.

Objective of the training

  • Master the mechanisms of the Meta Ads platform and the process of creating and optimizing campaigns.   

    Who runs this training?

    • Jean-Guillaume Loubet, Head of Strategy at GrowthYouNeed, 7 years experience in digital and strategic marketing

    How do you do it?

    • Powerpoint and pdf support for the knowledge of the essential points to know to carry out successful campaigns on Meta Ads.
    • Practical cases: creation of campaigns and group correction.

    Training program updated in January 2023

    Application for training

    Contact us if you are interested in this google ads training

    Thank you for your message.
    Don't waste time, book a meeting directly with our strategy and sales team:
    Oops, there was an error sending the form.