Want to optimize your YouTube advertising strategy but don't know where to start? Our YouTube Ads training is here to help you. Specially designed for professionals, it will help you master the features of Google's advertising platform and implement an effective strategy to achieve your goals. It's part of a larger Google Ads training, which will allow you to master everything you need to know about these levers.
Why advertise on YouTube?
With over 2 billion monthly active users, YouTube is one of the most popular online video platforms in the world. This makes it a great opportunity for advertisers who want to reach a large and diverse audience. But YouTube also offers precise targeting options for ads, ensuring that branded content is seen by the people who are most likely to be interested in it. Finally, YouTube offers performance analytics tools to track the impact of the marketing strategy on the platform and adjust accordingly.
So YouTube is a real powerhouse for companies that decide to take advantage of it. But to make the most of it, solid skills are needed. A training in YouTube Ads can therefore be relevant, if you want to get started.
Our YouTube Ads training
Our YouTube Ads training is part of a more general Google Ads training. Indeed, to advertise on YouTube, you will need to master the basics of Google Ads: it is through this platform that you can create your campaigns.
Specifically, our YouTube training course tackles four main areas, covering everything you need to know about YouTube advertising.
Implementation of a Youtube advertising strategy
- Understanding the goals of advertising on YouTube
- Identify the target audience
- Define the budget and the bids
- Selecting the most suitable ads and locations
The idea is to understand how to set up an effective strategy on YouTube, which takes into account the characteristics of this lever. This strategy must also be part of a more global digital strategy, and take into account your other acquisition channels.
Creating effective ads
- Design attractive ads that comply with YouTube rules
- Use the different advertising formats available (videos, banners, etc.)
- Optimize ads for conversion
What makes a good ad on YouTube? What are the best practices for maximizing user engagement and conversion rates? This will depend on your goals, but in this YouTube Ads training we will cover the general aspects of best practices.
Management of advertising campaigns
- Manage campaign settings (budget, bids, targeting)
- Monitor ad performance and adjust settings accordingly
- Use Youtube's performance analysis tools and follow the right KPIs
Every good advertising campaign is optimized over time. Through AB testing, data analysis and decision making, you can continuously improve the performance of your ad campaigns. This applies to YouTube, but of course it also applies to all of your advertising levers. At GrowthYouNeed, we've developed a number of in-house analytics tools based on artificial intelligence. They allow us to make rational decisions based on data.
Targeted advertising and remarketing
- Use Youtube's targeting options to reach the people most likely to be interested in your brand
- Set up remarketing campaigns to build loyalty
YouTube takes advantage of all the targeting power of Google. Affinity audiences, retargeting, look-alike... We'll go through all the targeting parameters so you can reach the audiences most likely to be interested in your offer.
At GrowthYouNeed, we are a growth marketing agency, specialized in Facebook and Google. We are also recognized by the latter, as we are certified Google Partners. By following our YouTube Ads training, you will benefit from the know-how of experts recognized for their skills. They will share with you all their knowledge, best practices and analyses drawn from the operational management of dozens of clients.
Why choose our YouTube Ads training
By following our YouTube Ads training, participants will be able to benefit from the know-how of real experts and become experts themselves. In particular, they will master the functionalities of Google Ads and YouTube Ads, know how to set up effective strategies on YouTube, optimize their ads and campaigns, use the targeting options, and measure the effectiveness of their strategy.
You will then become, in turn, true experts on the lever. Whether you are looking to improve your skills, specialize, discover this acquisition channel or simply refresh your knowledge, you will find what you are looking for in these seven hours of training.
Our Google Ads and YouTube Ads training is supported by the OPCO.
Sign up for the training!
Our YouTube Ads training is a unique opportunity to learn about advertising on the world's most popular online video platform. With the knowledge and skills acquired during this training, participants will be able to implement an effective advertising strategy on YouTube and achieve their goals in a targeted and measurable way. Please feel free to learn more about our training on the dedicated page or by contacting us directly. We will be happy to answer any questions you may have.