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Growth Hacking: Portrait of a Growth Hacker

Growth Hacking is the use of all kinds of "hacks" to get the best possible results. A Growth Hacker is a marketer...

What is a Growth Hacker?

A Growth Hacker is a marketer who uses a variety of "hacks" to achieve faster growth than traditional marketers. Growth Hacking includes many aspects of digital marketing, with one main goal: growth.

A growth hacker at work in Paris

What are the tools of the Growth Hacker?

Growth Hacking is the use of all kinds of "hacks" to get the best possible results. We will see together some tools used by Growth Hackers to develop their strategies.

A/B Testing

A/B Testing is one of the most important tools in the Growth Hacker toolbox. It is a method for comparing two versions of the same content. This content can be a message, a visual, a landing page or anything else comparable. The goal is to offer both contents to the target in an equal way in order to compare the results and keep the most efficient content.

Content marketing

The Growth Hacker must know how to master Content Marketing. Indeed, one of the challenges of the Growth Hacker is to deliver the right message, at the right place, at the right time to the right person. Content marketing is therefore a concept to master in order to develop a Growth Hacking strategy.


Automation allows the Growth Hacker to save an enormous amount of time when implementing these strategies. The tool that you must absolutely integrate into your Growth Hacking strategy is Zappier. It allows you to connect applications together in order to automate tasks, and the possibilities are extremely numerous!

automation in growth hcking with zappier

Growth Hacking: An Important Community

Growth Hacking is a rapidly evolving practice. Real hacks are only effective for a certain period of time, before the market adapts. The Growth Hackers community is exchanging a lot about these Hacks. That's why you need to follow the most influential Growth Hackers to stay up to date. Here's one of them:

  • Sean Ellis.

When it comes to Growth Hacking, Sean Ellis is a pioneer who comes back in many articles. He is always coming up with inspiring new ideas and techniques and is the CEO of GrowthHackers. He was the first to use the term "Growth Hacking".

quote Sean Ellis on the Gowth Hacking
  • Mikael Cho

Mikael Cho is a trained Growth Hacker, who has since set up many companies (Unsplash, CrewLabs, Uber Foundry). They offer many articles with simple and effective tips for the Growth Hacker community.

  • Nir Eyal

Nir Eyal is a Growth Hacker working for specialized media such as Forbes, TechCrunch, or Psychology Today. On his Nir and Far blug, they publish many articles on the market with a very interesting vision.

  • Vincent Brossas

Vincent Brossas is the founder of the Leptidigital website (media specialized in news and tips on various topics such as SEO, Social Media, or web marketing). He has since evolved on many projects, but he remains a reference in the digital world.

Growth Hacking Articles

These articles may be of interest to you:

What is Growth Hacking and is there a definition?

How to do Growth Hacking on Instagram?

How to choose your Growth Hacking agency?

Growth Hacking in France

This article is brought to you by GrowthYouNeed: Growth Hacking Agency in Paris

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