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Key figures and data on Instagram in 2022

In this article, GrowthYouNeed gives you the key Instagram figures and data, the 10 most used #Hashtags on Instagram, but also the best practices regarding engagement on Instagram in 2022.

Who could have predicted that this small photo-sharing network, called Instagram, would become as powerful as it is today when it was launched in 2010? 

Today, Instagram dominates the social media platform market, with 1.3 billion users using the application every day, including 22 million monthly active users in France.

In France and around the world, we notice that the most represented age group on Instagram is : 

  • Between 18-34 years old are Men
  • Between 25-34 years old are women

Instagram advertising audience profile 2022

The population of Instagram remains young, and it should be noted that 90% of these users follow brands! So get as close to your community as possible and promote your products or services with a strong visual identity! Don't forget, high quality photos are highly recommended to reinforce this visual identity.

The 10 most used #Hashtags on Instagram in 2022

top 10 instagram hashtags 2022
Top 10 Instagram hashtags in Q1 2022

Please note that .

  • Focus on quality of hashtags, not quantity. Ideally 10# per post.
  • Vary the hashtags to avoid being identified as a spammer.
  • Identify the most relevant hashtags for your brand and the most popular ones.
  • Keep an eye on the hashtags used by your competitors that are still in line with current trends.
  • Vary your hashtags and always analyse their performance.
  • Keep a regular watch, hashtags change from year to year and sometimes faster than you can imagine! 

And don't forget that you can also use the hashtag sticker in your story to increase their visibility!

Best practices for engagement on Instagram in 2022

Here, we'll reveal the 4 secrets to engaging your community on Instagram.

1 - Knowing your target is the first secret of your success! 

This will allow you to send the right message at the right time. The more you know what your target audience is interested in, the more you will know what type of content to put forward in order to reach them. It is important to be regular and consistent in your publications. 

For example, if you post every three days for a week and then don't post for the rest of the month, it will impact the engagement rate of your community. So be regular to please your followers!

2- Interacting with your community is the second secret!

Remember that Instagram remains a social media platform, before being a showcase for your brand. That's why you should always be responsive and involved! The more you interact with your community, the more visible you will be by the Instagram algorithm.

3- Adopting the right format at the right size for your creatives is the third secret!

Among all the choices we can have on the platform, the Carousel remains the ideal format, the most efficient and the most engaging in France! But be careful, the maximum number of photos to add is 10, and the adequate size is 1080*108px!

4- The length of your caption is the fourth secret!

Again, don't be too long. A short, relevant caption of less than 20 characters is the best way to capture the attention of your community and engage them!

Let's talk about digital strategy now! Don't panic! We have an article that explains how to set up a digital strategy with concrete examples! 

Meet us here for the pleasure of learning!

Discover more Growth Marketing articles

Check out our 2023 Growth Marketing Guide

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